A group of 4th-year Geographic Analysis students and a few faculty members went to the offices of Environics Analytics today to get a better idea of how “geography works”. Environics is a leading marketing and business intelligence firm, and has been a prime employer of outstanding graduates from our BA in Geographic Analysis and Master of Spatial Analysis programs. This afternoon, a number of graduates from the 1990s and 2000s provided the students with an overview of their careers and current jobs as well as an insight into the most useful knowledge and skills learned in school and on the job. Several speakers emphasized the ability of geographers to keep high-level issues and goals in perspective, and see connections between seemingly unconnected phenomena. Paraphrasing Mrs. Jan Kestle, Environics founder and president, there is nothing in the world that cannot be examined through the geographical lens, which in turn translates into job opportunities for engaged students. Jobs held by our grads at Environics span the sales, research, and software development groups, and include (senior) client advocate, sales consultant, research analyst, research associate, and senior developer. It was rewarding to see how a number of students I taught in the last 6-8 years have found their vocation in a trendsetting yet friendly work environment.